This FSDU was designed to hold over 400 plush, as well as keyrings, badges, leaflets and promotional add-ons. I created a concept and visuals, and worked with an artist to create the artwork. The unit has been a huge success, maximising sales and featuring in national and independent retailers nationwide. The design was recognised with a Gold award at the 2012 Popai (point of purchase advertising international) awards.
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