Me to You | Clinton Cards

The aim of this project was to combine promotion of the new everyday Me to You cards, together with a competition aimed at driving sales. The main component was an isle end display I designed for Clinton Cards. This was a complete success, sales of Me to You cards increased 40% compared to those of the previous Me to You isle end. The design was recognised with a Silver award at the 2011 Popai (point of purchase advertising international) awards.